About Us
Built from Passion. Driven by Purpose.
We didn’t build Sims Fore Golf to chase money — we built it to chase mastery.
Every simulator we create is unique, and an expression of passion, precision, and purpose.
We love spaces that tell a story — where technology, design, and emotion meet to create something truly immersive. For us, it’s never just about the build; it’s about the feeling it evokes, the atmosphere it creates, and the stories that unfold inside it.
When you lead with craftsmanship and care, success naturally follows. That’s the spirit that drives everything we do — building experiences that connect people to the game they love, in spaces that reflect who they are.
Our Story
Sims Fore Golf is more than a golf simulator business — it’s a story of resilience, passion, and purpose.
Founded by Jason Louey, Sims Fore Golf was born from a deep love of the game and a desire to create something meaningful.
In 2021, Jason lost his beloved wife, Nicole, to breast cancer. As a widowed father of two boys, he channelled his grief, creativity, and devotion into a vision that became Sims Fore Golf — a brand built on connection, craftsmanship, and heart.
The Founder’s Journey
Jason’s journey began in sport — first as a jockey, learning discipline and focus, and later as a professional golfer, developing a lifelong respect for precision and performance.
His experience grew across multiple facets of the golf industry:
- Club manufacturing – mastering design, balance, and feel.
- Coaching – teaching technique, patience, and the art of focus.
- Fitting and product innovation – helping golfers unlock their best game.
These experiences shaped a deep understanding of what makes golf magical — and how to bring that magic indoors through immersive, world-class simulators.
A Family-Built Brand
At Sims Fore Golf, family is at the heart of everything.
Jason’s eldest son, Jett, brings the tech to life — assembling custom-built PCs and fine-tuning software to ensure every simulator runs at peak performance.
Together, the Louey family blends craftsmanship, creativity, and innovation to create spaces that inspire play, connection, and joy.
Our Commitment
We believe golf is more than a sport — it’s a language of connection, focus, and joy.
Our mission is to design immersive, personal, and unforgettable simulator experiences that bring the game to life — at home, in clubs, or in commercial spaces.
Whether you’re a passionate player or just starting your journey, we invite you to experience golf the way it’s meant to be: beautiful, seamless, and deeply personal.
Jason Louey
Founder, Sims Fore Golf